Andre Ortiz
Product Design, Strategy & Systems.
AI and Product Design

AI and Product Design

Embrace the new creative tools

Creatives who refuse to understand AI capabilities and tools will be left behind.

The truth is, AI is here and some designers are strongly opposed. Our industry is changing and those who fail to adapt will struggle to stay relevant.

We’ve seen so many changes in tooling and technologies over the years, am I right? I sometimes wonder if Bootstrap, Foundation, mobile design standards, and other systems have been a net negative for creativity in product design. I believe we’re entering a new age of product experience design - Wearables, AR, VR, AI agents, IoT devices, and LLMs that run tiny computers. The future looks bright.

My advice: Learn about AI and its place in the design process. Leverage the capabilities to enhance your creativity. Don’t ignore the trend. Adapt and thrive in an industry where AI will play a significant role.

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