Andre Ortiz

Adaptable by Design.

Twenty years building products end to end — shaping the vision, owning the systems, shipping the work.

Build once. Scale everywhere.

A token-based architecture that lets distributed teams ship consistent UI at any scale — without reinventing components on every project.

Component Explorerv2.4.1

Variants

Sizes

States

Token Inspector

background

--color-accent

#FF5C35

color

--color-white

#FFFFFF

border-radius

--radius-md

12px

font-size

--text-sm

14px

padding

--space-2 --space-4

8px 16px

transition

--duration-150

150ms
Code Snippet

Scheduling for organizations, not individuals.

Availability constraints, staff capacity, status workflows, and conflict resolution — designed to feel inevitable rather than complicated.

PulseBook
Book your care, your way.
1
2
3
4
Step 1 of 4

Choose your provider

Select the doctor you'd like to see

DS
Dr. Sarah Chen
Family Medicine
Available today
DM
Dr. Marcus Webb
Internal Medicine
Next available: Tomorrow
DP
Dr. Priya Nair
Pediatrics
Available today
🔒 HIPAA-compliant · Prototype demoPulseBook v2.4

Financial clarity at every stage.

From line items to payables aging — financial interfaces that reduce anxiety and make high-stakes decisions feel confident.

Invoice
INV-2026-0047
Issued April 15, 2026 · Due June 15, 2026
Sent
From
Andre Ortiz
Austin, TX · hello@andreortiz.com
Bill To
Acme Corp
accounts@acmecorp.io
DescriptionQtyRateAmount
UI Design Consultation40 hrs$175$7,000
Design System Audit1 flat$2,400$2,400
Brand Identity Kit1 flat$3,200$3,200
Subtotal$12,600
Tax (8%)$1,008
Total Due$13,608

Files that answer questions.

Document-grounded AI that lets teams ask questions about their own knowledge base and get cited, trustworthy answers.

Files
AI Assistant
Grounded in your files
Try asking:
What are our primary brand colors?

Based on your design tokens, your primary brand palette is:

Primary
--color-primary
Surface
--color-surface
Text
--color-text
Accent
--color-border
📄Source: design-tokens.json

Twenty years of product design.

I lead design the way a creative director would: fast, iterative, and always clear about intent. Small teams with big scope is where I do my best work.

I build design practices, not just screens — the systems, the standards, and the mentorship that make a team compound over time.

Full-stack design fluency
From brand identity and motion to design tokens and coded prototypes.
Engineering credibility
HTML/CSS/JS, React/TypeScript — enough to build real prototypes and contribute to frontend.
Systems thinker
Design for reuse, consistency, and scale — not one-off screens.
AI-native
Active LLM/AI research experience. Ahead of the curve, not catching up.
Sr. Product Designer & Design Systems Lead
ReifyHealth
2017 – Present
Founder & Lead Design Consultant
100 Proof
2012 – 2017
Senior Designer
Thinktiv
2011 – 2012
Design Engineer
IX Web Hosting
2009 – 2011
Multimedia Designer
Mills James
2007 – 2009
Product DesignDesign SystemsUX ResearchDesign TokensReact / TypeScriptPrototypingAI / LLMMotion DesignBrand & IdentityFront-End Dev

Let's work together.

I take on selective design work. If you're building something interesting and need a senior creative who can shape the vision and execute it, reach out.

hello@andreortiz.com